Considered the original text is too long to type it out, I just shared some paragraph which interesting.

我们都知道复利的威力，所以就让我们从今天起做一个长远的投资规划，给复利以足够的时间让它发挥得淋漓尽致。

也许是Iphone在手机界的风头实在太劲，要不然，像N78这样的机子引起的反响比目前的状况肯定要强烈地多。每次换手机都是一次重新对手机市场做功课的时机，这次，我抛弃了长久以来一直喜爱的索爱，改换N78。索爱自推出Walkman手机后就略显颓势了，本来这还算是一条不错的路，凭借SONY在视听消费领域的优势嫁接到手机中，以音乐为利基杀出一条血路，无奈面对技术全面的Nokia和重量级劲旅Iphone，Walkman日暮西山，索爱没办法在既有优势上拉开距离，同时思路也渐渐变得不像刚上市的时候那么有锐气了。但就技术层面而言，从这几天使用N78比较来看，索爱在人性化的程序设计上可能还有很多地方值得改进。

看N78是怎么样把一切完美融合的：

- 完美的视觉效果，超越了停滞不前的索爱。S60系统用起来挺快，除了那些有必要在后台运行的程序，关闭程序的时候也就直接退出，不需要额外在系统管理器中退出程序。

- 装载了GPS全球定位和导航系统，试用效果理想，接收速度和导航都尚可，同时还可以搜索附近的餐馆、博物馆、景点、娱乐场所、地铁站等，就算再陌生也可以把生活娱乐场所一网打尽。

- 一大亮点是FM调频发射功能（该配置只有亚太版才有，港行和大陆行货都因政策原因被取消掉了），用户可以通过自己设定的频率发射自己的音乐，在5米范围内的收音机都能接收到，特别适合于车内使用。

- WLAN，蓝牙一应俱全，支持与电脑组建网络共享音乐视频等文件，意味在手机上就可以直接播放电脑上的音乐。

- 轻巧的Navi滚轮可以快速翻阅内容，320万像素相机色彩还原真实，照片还有GPS定位记录功能，音乐播放音质中规中距。

- 8G预设空间保证了可扩展性，其他的小亮点就不表了，其实最值得说的还是人性化的操作程序，这点诺记可谓的确是略胜一筹。

访问http://www.myn78.com.cn/ 可参加N78目前热推的连城诀活动。

失败给予我们一次非比寻常的经历，让我们放下伪装，放下包袱，放下现实（反正现实已经够糟的了），甚至有时候放下希望，我们得以有机会面对赤裸的自己，得以抱着宁静的心态，这种不同寻常的经历慢慢让你分辨出什么是自我什么是非我，直接与心灵中最卑微也是最真实的成分对话，失败的额外收益也就是你在这种情况认识了真正的自己，真正的朋友，和真正的现实。人类不是承受失败享受痛苦的机器，但是我们的确有从失败中寻找反思的成果从而获得进化。

另一方面，作为一个普通人，我们也寻找同外部世界的联系，尝试着用自己的方式理解和改变这个世界，但我们害怕为这个世界做积极的思考和斗争，承认说这就是现实；我们跟这个世界保持冷漠的距离，仿佛我们是生活在另外一个星球上一样；我们不愿意听到不同的声音，日复一日地重复着别人的生活，或者对他人的苦难和喜悦无动于衷，我们希冀于别人来帮助改善世界，自己袖手旁观。是的，很多人很多时候对美好生活和美好世界缺乏足够的想象，我们默默地接受，默默地等待。生命就在这种默默的流淌中达到无意识的终点。

我们之所以不需要魔法来改变世界，因为我们已经有了两项魔法在手上，一种是你的经历，尤其是你的失败经历，告诉我们面对赤贫的自己发现真实的聚焦；另一种就是想象力，其实我们生而有之，我们打小就会画蓝蓝的天空，青青的草地，明媚的阳光和幸福的一家人，只是很多时候是缺乏了唤回想象力的勇气。前者是改善自己内心的魔法，后者是改变世界外界的魔法。两者相对独立，却又互相影响，诚如你将在演讲中看到古希腊作家普卢塔克给出的答案：我们对内在修养的追求将会改变外在现实。

因此，我们不需要魔法来改变世界以及改变自己，但我们人人都是魔法师，因为正如哈利波特一直暗示我们的一样，正视自己的内心，感受别人的生命，从中汲取力量就是改变世界和自己的魔法。

以下是罗琳的演讲全文：

浮士德主席，哈佛公司和监察委员会的各位成员，大学的员工，自豪的父母，以及所有的毕业生们：

首先我想说的是“谢谢你们”。这不仅因为哈佛给了我非比寻常的荣誉，而且为了这几个礼拜以来，由于想到这次毕业典礼演说而产生的恐惧与恶心让我减肥成功。这真是一个双赢的局面！现在我需要做的就是一次深呼吸，眯着眼看着红色的横幅，然后欺骗自己，让自己相信正在参加世界上受到最好教育群体的哈立波特大会。

做毕业典礼演说是一个重大的责任，我的思绪回到了自己的那次毕业典礼。那天的演讲者是一位英国的杰出哲学家 Baroness Marry Warnock. 对她演讲的回忆对我写这篇演讲稿帮助巨大，因为我发现她说的话我居然一个字都没有记住。这个发现让我释然，使我得以继续写完演讲稿，我不用再担心，那种想成为"gay wizard"（harry porter中的魔法大师）的眩晕的愉悦，可能会误导你们放弃在商业、法律、政治领域的大好前途。

This is the first point, if you want to be a good copy, first to be an account or planner or art, regardless you are good or bad, it helps create total different experience from what you get as a pure copy because it provides the total different angle, advertising is a small industry, it is not necessary for you to be as "professional" as so much, experience will lately tell you how to develop the copy concept, experience will tell you how to write a outstanding line that grape not only consumer's eyes but also client's. That's why I have a better feeling than the period I was a "real" copy. That's why my ex-boss got a rocket speed of promotion in his creative career, except for his intelligence, his experience of being an AE for one year also contributes to his success.

The second points is, I should put it as the first one, since it is the premise to be a good copy--having good copy sense. A good copy sense differentiate the good copy and qualified copy, it is nothing related with you have an education of Chinese language and literature, it is all about your understanding of how an advertising works. you see one same word could be putted in this brand with perfection while in another brand which in same category is a disaster, you see why this line should be longer than the next line, you see the subtle difference between two similar wording. This is the most difficult talent to learn because in a certain degree, that is not able to learn come through practice, it is inborn, just like EQ. In fact, I believe that's one performance of EQ.

As explained above, a good copy should have a good understanding of human emotion, but meanwhile, a good copy should have rational logic as well. Advertising is about persuasion, and persuasion should be sounds logical and having strong rationale. That's why a good copy could be a good creative team propeller since he/she is holding the creative logic and structure rather than art does in usual. The real ability of one copy is not depends on the how his/her copy could be written so much dazzle, but on the understanding of what an single advertising want to communicate--the invisible logic/strategy behind the visible copy. 

Afterwards, I can say something about skill how to write a good copy, the key word are precise, exciting and sexy. There are 4 words summerized the skill of good WRITING (not good copy)--Qi, Cheng, Zhuan, He (起承转合). First you must have a good start that catch every target audience's attention, that's the most important part which requires your understanding about target audience's insight. you may launch a teasing line, you may present the incredible fact to shock your audience, this is the same way that you want to share a story with friends, you say something, then they open-mouthed, and pushing you on arm to say "and then?". The second is connection and shift, each good film doing good at this two points, right? The last one is conclusion, conclusion have many forms, the key is to recall what you said before, you lured consumer to read along with your copies, it is the responsbility for you to give them a conclusion, and make sure they will eventually believe your story. Every and each copy can't run out of two things: the structure and wording, you may training youself consciously on this two part, the first one is how to say, the second one is how to say with becautiful mind.

A copy shouldn't have his/her own style, instead, he/she should learn to have one brand's style, you are not a writer, you are a copy writer, you should copy the spirit of brand, and write along with the brand essence. Here I listed several suggestion from my own practice, that's detailed and I believe they are helpful, I use to follow this suggestions and then I no longer interested in to be a copy, coz I think I have no chance to be anymore better as a copy, haha, just a joke.

1. Do homework before your start, just idle reading on anything you can get about this brand and category, and make sure you have read the recent advertising of this brand, the more the better.

2. You should convinced youself at the very begining, that you will have a big idea this time, it is difficult I think espicially for those juniors, you should have more sucessful experience to get such faith.

3. If you can't work alone, work with your partner, you come up with one line and he/she come up with another.

4. Keep seeing the good copy reference when you are writing, you need something to stimulate your brain at any time, that's can makes your brain run.

5. Write down the wording you think is good during your routine reading.

6. Try to think the communication strategy of every advertising you see.

7. Don't take client's brief directly depend on what client said, to think what is the behind thinking of them.

8. Don't be narrow-minded and don't be stubborn, there is should a limit to your persistence.

9. Have a good presentation skill, it is crucial for efficient working style, a good presentation is the best way to save your time.

10. Always believe there is a solution in any situation.

P.S. Thanks Sophia corrected my grammar mistakes.

1984年，袁庚在它所创建的蛇口工业区内位置最显著的一个地方，树起了一块“时间就是金钱，效率就是生命”的巨型广告牌，伴随着“说袁庚既要钱又要命，比资本家还狠”的指责以及邓小平的南巡，人们从复杂的政治和经济思想斗争中慢慢甄别出一条日渐清晰的路。只是想必，时间和金钱的关系在当时更需要时日让人们更深一层次地去理解。

07年股市疯了，万科股东香港小提琴家刘元生手中持有的万科股票，从18年前的360万变成了近30个亿，第一次让人见识了时间的威力。同年，但斌写了一本叫《时间的玫瑰》的投资札记，提示我们投资是一场孤独的乌龟和时间赛跑的游戏，而时间正是每个人手上最具价值的资产。于是，我们要拿什么来穿越时光最终绽放财富的玫瑰？